前言
近日,一个名叫丁真的藏族小伙突然闯入大众视野,瞬间捕获大量粉丝。这个帅气、淳朴、骑着白马的男孩俨然成为了现代版灰姑娘,全国上下都在问“他是谁?”
然而比起丁真这个人,更有趣的是“丁真爆红”这一现象。今天,笔者将从媒体学、符号学、社会学等多个角度深度剖析:为什么丁真会一夜爆红?他的成功是偶然还是必然?我们到底在他身上寻求什么?丁真的未来会怎样?
公众号:一聊人文
References
Adorno, T. & Horkheimer, M. (1997). Culture Industry: Enlightenment as mass deception. In Adorno, T. & Horkheimer, M., Dialectic of Enlightenment, London: Verso. pp. 120-142.
Dyer, R. (2006). Stars. In: Holmes, S. & Redmond, S., Stardom and celebrity: a reader. London: SAGE, pp. 78-89.
Jenkins, H. (2008). Searching for the Origami Unicorn. In: JENKINS, H. (ed.) Convergence culture: where old and new media collide. New York University Press. pp. 93-130.
Kristeva, J. (1986). Word, Dialogue and Novel. In: Moi, T. (ed.) A Kristeva Reader New York: Columbia University Press. pp. 39-86.